The relationship of Social Media and Radio Broadcasting are the center of a new and everlasting groundbreaking encounter. Broadcast Radio is one of the oldest communication mediums in society. On November 2, 1920, station KDKA made the nation's first commercial broadcast. They chose that date because it was election day, and the power of radio was proven when people could hear the results of the Harding-Cox presidential race before they read about it in the newspaper.
KDKA
KDKA was a huge hit, inspiring other companies to take up broadcasting. In four years There were 600 commercials stations around the country. To keep up with the cost of improving equipment and paying for performers, stations turned to advertisers. In August 1922, the radio ad, for a real estate developer was aired in New York City(ETV Staff Researchers, 1998).
Note: And now, here we are one hundred years later, still discovering innovative ways for society.
In the 1960’s and 70’s the internet was developed and fostered over the decade. In the 1980’s and 90’s with the computer becoming a norm, internet communications became blogs that helped usher in social media sites at the turn of the century (Jones, 2016). So as we move forward into the second decade of the 21st century, we find that social media is alive and well and radio broadcasting too. As a matter of fact, these two entities have become like Peanut Butter and Jelly, as one author so creatively described the relationship (Berkbuegler, C, 2016). This couple compliments each other and definitely has each other’s backs. Thus here at Community Broadcasters, we thrive on innovation, the use of efficient technology and appropriate sources to keep our brand in line with today’s hottest trends in media.
References
Berkbuegler, C. (2016, September 21). Mid-Missouri Marketing Resource Blog/Why Radio and Digital Go Together LIke Peanut Butter and Jelly. Retrieved from Zimmer Communications: https://info.zimmercommunications.com/blog/why-radio-and-digital-go-together-like-peanut-butter-and-jelly
ETV Staff Researchers. (1998). A Science Odessey - People and Discoveries. Retrieved from PBS: https://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html
Jones, M. (2016, June 16). A Complete History of Social Media. Retrieved from History Cooperative: https://historycooperative.org/the-history-of-social-media/
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